Blog
What we have learned building and shipping real websites — written to be useful, not to fill a content calendar.
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What to do when your web developer disappears
An emergency, deadline-ordered plan to recover your domain, hosting, email, and site files when the person who built your website stops responding.
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Why is my website not showing up on Google?
A step-by-step way to tell whether your site is not indexed, indexed but not ranking, or ranking for the wrong terms, and the specific fix for each.
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The right answer depends on whether the work ends
Three ways to get a website built, three different failure modes. How to pick based on the shape of the work instead of the last bad experience.
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Your ads are specific. Your homepage is not.
Ads sent to your homepage usually cost you twice: worse conversion and a weak landing page experience that can raise CPCs. Which campaigns need their own page.
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The form says thank you and the lead never reaches your inbox
Form notifications vanishing or landing in junk? How SPF, DKIM, DMARC and the wrong From address quietly kill website leads, and what to change to fix it.
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Collecting deposits and progress payments on a services website
Which payment rail fits deposits, milestones and final invoices, plus the surcharge rules and dispute evidence that decide who keeps the money.
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U.S. sales tax and your online store: what the website actually has to do
Economic nexus, marketplace facilitator rules and product taxability decide what your checkout must calculate, and what to leave to your accountant.
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Buying leads or owning the pipeline: an honest look at the US lead marketplaces
Shared leads, per-lead pricing and platform ranking rules: where lead marketplaces genuinely work, and what your own site needs before you can spend less.
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The quote form is a legal surface: what US lead capture has to get right
Your quote form is a compliance surface: TCPA consent wording, A2P 10DLC registration before you text, CAN-SPAM basics, and the privacy signals to honor.
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What actually changes when your website starts taking payments in the US
What changes once your site takes money: economic nexus after Wayfair, which PCI questionnaire applies to your setup, disputes, and the parts nobody scopes.
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ADA website accessibility: what the law requires, what testers look for, and what an overlay will not fix
Why demand letters target small business sites, what WCAG conformance really involves, and why an accessibility overlay isn't the shield it's sold as.
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What your Google Business Profile can do for local search, and what only your website can
How the map pack picks who shows up, what your Google profile actually controls, and which parts of local ranking only your own website can carry.
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Replatforming a website without losing the traffic you already have
How to replatform without losing rankings: the pre-launch inventory, a redirect map that holds up, and what normal traffic looks like after go-live.
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How to brief a web project so the quotes you get are actually comparable
A practical checklist for briefing a web project: what to define, what changes the price, and how to compare three quotes without guessing at scope.
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Why your site feels slow — and what actually fixes it
What LCP, INP and CLS actually measure, why lab scores disagree with real users, and the fixes that move the numbers without chasing a perfect 100.
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